The Tradition & Significance of Gold Jewellery on Vishu

Vishu is a significant festival celebrated in the South Indian state of Kerala, usually in the month of April. The festival marks the beginning of the Malayalam calendar year and is considered an auspicious day for new beginnings and prosperity.

One of the important aspects of Vishu celebrations is the wearing of new clothes and jewellery, especially gold jewellery. Gold has been an integral part of Indian culture and traditions for centuries, and it holds a special significance during Vishu.

In Kerala, gold jewellery is not just a fashion accessory, but it also holds immense cultural and religious significance. Gold is considered a symbol of wealth, prosperity, and good fortune. It is believed that wearing gold on Vishu brings good luck and prosperity throughout the year.

During Vishu, it is customary for women to adorn themselves with traditional gold jewellery such as the kasu mala, mullamottu mala, and palakka mala. Men also wear gold chains and bracelets on this occasion.

Gold is also an important gift item during Vishu. It is common for families to gift gold coins or jewellery to their loved ones as a symbol of good fortune and blessings.

In conclusion, the tradition and significance of gold in Vishu jewellery cannot be understated. Gold is an essential part of the festival, and it holds immense cultural and religious importance. It is a symbol of wealth, prosperity, and good fortune, and it is believed to bring blessings and happiness to those who wear it.

During Vishu, there are several traditional gold ornaments that are commonly worn by both men and women in Kerala. Some of the popular ones include:

Kasu Mala

Kasu Mala

 It is a long chain made up of gold coins that are strung together.

Palakka Mala

Palakka Mala

Mullamottu Mala

Mullamottu Mala


It is a gold chain that has small beads arranged in a pattern.


This ornament is a chain with snake-like patterns, and it is worn by women.

Ear Studs

Gold ear studs are also popular during Vishu, especially among women.


Gold bangles are worn by women during Vishu.

These ornaments not only enhance the beauty of the wearer but also hold cultural and religious significance in Kerala. They are believed to bring good luck, prosperity, and happiness to the wearer and are an essential part of the Vishu celebrations.