Vishu is a significant festival celebrated in the South Indian state of Kerala, usually in the month of April. The festival marks the beginning of the Malayalam calendar year and is considered an auspicious day for new beginnings and prosperity.

One of the important aspects of Vishu celebrations is the wearing of new clothes and jewellery, especially gold jewellery. Gold has been an integral part of Indian culture and traditions for centuries, and it holds a special significance during Vishu.

In Kerala, gold jewellery is not just a fashion accessory, but it also holds immense cultural and religious significance. Gold is considered a symbol of wealth, prosperity, and good fortune. It is believed that wearing gold on Vishu brings good luck and prosperity throughout the year.

During Vishu, it is customary for women to adorn themselves with traditional gold jewellery such as the kasu mala, mullamottu mala, and palakka mala. Men also wear gold chains and bracelets on this occasion.

Gold is also an important gift item during Vishu. It is common for families to gift gold coins or jewellery to their loved ones as a symbol of good fortune and blessings.

In conclusion, the tradition and significance of gold in Vishu jewellery cannot be understated. Gold is an essential part of the festival, and it holds immense cultural and religious importance. It is a symbol of wealth, prosperity, and good fortune, and it is believed to bring blessings and happiness to those who wear it.

During Vishu, there are several traditional gold ornaments that are commonly worn by both men and women in Kerala. Some of the popular ones include: